Do you remember the Barcelona Olympics?
What will perhaps stick in many people’s heads was the song ‘Barcelona’ sung by Freddie Mercury and Montserrat Caballé. However, for Spain not only was this Olympics a fabulous exercise in marketing one of its favourite cities but it also led to a huge rise in the number of medals for the country.
It’s not unusual for the hosting country to do better than usual at the Olympics. However, for Spain, who did not have a particularly great medal-winning record, the number of medals in Barcelona far surpassed expectations. El País even suggest that the Barcelona Olympics proved to be the platform for Spain’s future sporting successes. Interesting reflections on a very special Olympics:
The Games that changed Spain: 25 years on from Barcelona '92
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